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June 30, 2022

Airbase ranks #1 for Spend Management on G2.

How review sites can help with decision-making around spend management software.

Written by
Emma Dunstone
Emma Dunstone

Emma Dunstone is VP of Marketing at Airbase. She is an elected Fellow of the Chartered Institute of Marketing — the largest professional marketing association in the world. Emma is a graduate of Bournemouth University, England, with a degree in Business Studies.

Airbase ranks #1 for Spend Management on G2. Airbase ranks #1 for Spend Management on G2.

The crowd has spoken — again. Airbase is once again the top-ranked spend management platform for mid-market companies (51-1,000 employees) according to the popular review site G2, the gold standard for review sites with over 60 million visitors a year. 

The people who matter most to us here at Airbase — those who use our platform to manage their spend — consistently give Airbase high marks on G2. In line with that consistently positive feedback, we now hold the coveted position: top right in G2’s Mid-Market Grid® Report for Spend Management, Summer 2022. The report dives into much greater detail than the ranking information available on G2. It offers a breakdown of how each contender places in their respective categories, as well as a thorough explanation of the methodology used to determine rankings. Airbase was the top-ranked spend management platform in G2’s Winter 2022 report and we’re proud to be in first place in the Summer 2022 report.

Get your copy of the G2 Spend Management Mid-Market Report.

Reviews and software purchases — keep an eye on the future.

Software purchasing decisions are often crucial to a company’s ability to scale successfully. The finance pros in our Unicorn Playbook point to occasional regret rushing into short-term solutions when building their tech stack. At the same time, a lengthy RFP process is also difficult for small, busy teams. Having a thorough framework for buying decisions makes the process easier, and the outcome more successful. Research shows that product reviews play an increasingly important part in the B2B software buyer’s journey.

Interpreting the G2 Grid.

G2’s granular breakdowns of trends and patterns make it easy to compare software offerings. An easy visual component is the G2 Grid, which is divided into four quadrants. The placement within each quadrant is determined by rankings in Satisfaction (along the horizontal axis) and Market Presence (along the vertical axis) categories.

The G2 Quadrants are:

  • Niche: May have very good reviews, but haven’t received enough of them to validate their veracity. 
  • Contenders: Have received good ratings for Market Presence, but score low in the Satisfaction category. 
  • High Performers: Have high rankings for Satisfaction, but low in Market Presence. 
  • Leaders: Have high rankings in Satisfaction and enjoy a high Market Presence.

See how Airbase places in the mid-market (51-1,000 employees) Spend Management Grid:

The evolving spend management category.

Spend management is a relatively new sector in accounting software, and its terms are still being defined. G2 defines spend management software as software that tracks and manages non-payroll expenses. Airbase is the one company to include all non-payroll spend — corporate cards, bill payments, and employee expense reimbursements — as part of its original platform concept. Others in the category do not have this same breadth of functionality, and Airbase can also lay claim to a depth of features not found elsewhere. 

The number of software companies in this category continues to rise, with plenty of investor interest fueling new startups on a regular basis. This means that the smart money expects that most companies will eventually adopt spend management software to get visibility and control over what has historically been a messy, inefficient process. 

Within the category, however, there is still a wide range of functionality and we are proud to be the product with the greatest range of features. For some products, spend management refers to software-enabled virtual cards attached to customizable approval workflows, yet only Airbase offers advanced approvals and a choice of corporate cards to be used on its platform, including AMEX and SVB cards. Some cards come with points and rewards — Airbase cards have market-leading cash back. To meet the need of mid-market companies, Airbase includes international, multi-subsidiary and multi-currency support, and purchase orders. Only with this full roster of features can a spend management platform truly handle all non-payroll spend for a company as it grows.

Top ranked for Small Business moving to Mid-Market.

Airbase has also retained the number one position on the All-Segments spend management grid. This grid combines all segments — Small Business, Mid-Market, and Enterprise — into one combined view. This top ranking reflects our strength in both the Small and Mid Market categories. We believe Airbase’s key benefit for small business (up to 50 people) is its ability to meet immediate needs with a simplified version and then to scale as the business grows to mid-market. It is at that level that all of the functionality can be deployed and the depth and breadth of the Airbase product is fully appreciated. In particular, Airbase is the choice for fast-growing small companies that want to avoid rip-and-replace costs in their not-too-distant future.

For more information on how we earned our top Mid-Market placement, be sure to check out the report. Airbase pays close attention to our reviews, and appreciates their candor and detail. Thanks to anyone who has submitted a review — we’re listening!

See for yourself how Airbase earns G2’s top reviews — schedule a demo today.

Emma Dunstone
Emma Dunstone

About Airbase

Airbase offers a one platform solution to manage all non-payroll spend. It provides oversight and control over spending with real-time reporting and automatic syncing directly to your general ledger. Control all paymentsphysical cards, virtual cards, ACH, and checks – from one place. Close faster. Empower employees. Control spend.

To learn more about Airbase, contact us for a product demo.
Emma Dunstone
Emma Dunstone

Emma Dunstone is VP of Marketing at Airbase. She is an elected Fellow of the Chartered Institute of Marketing — the largest professional marketing association in the world. Emma is a graduate of Bournemouth University, England, with a degree in Business Studies.

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